As T. C. Resort Properties seeks to improve its customerservice, the company faces new competition from SunLow Resorts.SunLow has recently opened resort hotels on the islands where T. C.Resort Properties has its five hotels. SunLow is currentlyadvertising that a random survey of 300 customers revealed thatabout 60% of the customers preferred its “Concierge Class” travelreward program over the T. C. Resorts “TCRewards Plus” program.Open and review ConciergeClass.pdf, an electronic brochure thatdescribes the Concierge Class program and compares it to the T. C.Resorts program.
Then answer the following questions:
a. Are the claims ... View full description