Uber’s innovative platform for ride-hailing services in theground transportation market has revolutionized how travelers getaround town. Since launched in 2010, Uber has rose to the top witha total valuation of $68 billion. They exist to provide“transportation as reliable as running water” (Hum, 2018). The useof the mobile application-based service allows users to create anaccount with Uber, where the can save payment information, upload aphoto (if desired), etc. Since the Uber is application-based, bothusers and drivers can track one another through their cell phone’sGPS after the driver accepts the riders ride request.
Additionally, both parties have access to ... View full description