Use the topics and concepts in the readings to address thefollowing question
Concepts Overview of the buying process,
social, marketing, situational, and psychological influences
an overview of consumer decision making
Maslow’s hierarchy of needs
Basic sources of purchase decisions
Kodak recently declared Bankruptcy. It used to be one of the‘super’ firms and industry leader.
- Why did Kodak experience failure?
- What are they doing now to recharge their position in themarket
please need to be at least 200 wordsView full description